The most wonderful time of the year is soon to be upon us! And whilst we love all things Christmas here at KM – we also know that it can be a very, very busy time for not just our clients, but for everyone!
As December creeps up, suddenly on top of day to day life and work, there are a tonne of other jobs to be done – from Christmas shopping to party planning to getting the house in order. So before you panic, why not have a read of our Christmas check-list below:
A lovely Christmas tradition, but a time consuming one! From sourcing cards, writing them, getting them sorted into envelopes and matching up addresses, you might be tired before you’ve even started.
But did you know that at KM we offer a Christmas card writing service? Yes that’s ‘write’ – we can source you beautiful cards and write them out for you in lovely writing so that they reach your recipients in good time.
We’d hate for the Christmas card tradition to die out so, if you’re thinking of scrapping them this year just because you haven’t got time, then look no further!
Another great Christmas activity, but one that can soon turn sour for the busy worker or someone who has their plates full enough as it is.
These days there seem to be an endless amount of presents that need sorting out as our circles get bigger and bigger. From gifts for your children to your partner, the in-laws, your parents and friends, as if that isn’t enough, there are now secret Santa’s to think about, presents for your colleagues, your child’s teacher, your pet…
It’s understandable to feel overwhelmed! We suggest getting on top of your gift list EARLY – write out who you need to buy for and start generating some ideas, so that no one gets missed. At KM, we love helping clients to buy Christmas gifts – just give as an idea of what you want to buy and we can research and send you a list of options, purchase them for delivery and then…
…We can wrap your Christmas presents for you too, if you like! Just call us your Christmas Elves…
Christmas Food Shop (we know most people hate it!)
The food - a crucial part of the whole Christmas holiday! Wonderful to eat, but often rather stressful for the person responsible for buying it - battling round the supermarkets or online sites to get your shop sorted can be exhausting.
Did you know that sometimes you have to book your online Christmas shopping slot well in advance?
So if you don’t want to be ‘that’ person rushing around for a turkey on Christmas Eve, make sure you start planning your lists now – or, pass your shop over to us!
Christmas Diary Planning (don't double book yourself!)
Christmas is one of the busiest times in the social calendar, from family parties to work drinks and lunches, you might well be struggling to know where to start when it comes to organising a drinks location or booking a Christmas lunch for your closest friends.
It’s easy to double book things or even miss things, so make sure that you’re on top of your diary well in advance and know what you need to be doing and where you need to be.
And don’t forget – diary management and planning is what we do best! If you just haven’t got time to organise your Christmas drinks or book your New Year’s trip…look no further.
Wrapping up the end of the year!
The end of the year is always a time for reflection, and for tying up those ‘lose ends’ before Christmas and wrapping things up nicely before some much needed festive time off.
It’s a good time to think about how you can get the new year off to a great start and reflect on your achievements from 2018.
Are there things you need to tie up before the end of the year? Don’t forget the range of services we offer which could be useful to help you do this, from our admin support, to-do lists and diary management – and after all, a VA could be the perfect gift to yourself this Christmas!
So, if you want to have a chat with us about anything we might be able to help you on in the run up to Christmas.. get in touch on 01473 726470 or email us at: firstname.lastname@example.org
It’s pretty much been proven now that a strong social media presence is a huge asset to companies both big and small. But you don’t have to have hundreds of thousands of followers to have a good presence online! These days, it’s not just about having lots of followers, it’s about the content you’re putting out there, how often you post and how much you engage with your community.
We love social media here at KM and we’re learning as we go every day, so here are some of our top suggestions:
Think about your channels and your audience!
Different businesses and individuals will without a doubt find certain channels more useful. For example, image-based Instagram is great for businesses selling items or services who can create enticing imagery and display their products, whilst Twitter can be great for linking back to your website to share informative blogs and content.
We strongly suggest setting up a profile for at least Facebook, Twitter and Instagram as these are the key channels that audiences spend time on and love. It’s a good idea to think about your audiences too, and what kind things they will want to see, and where they might be going online to look for information.
Having a look at your competition can also be a good move at this point, not to steal ideas, but to see what kind of posts are working with the audiences that you’ll be sharing with!
Create an eye-catching Profile!
This may sound obvious, but getting your profile right is so important! Mainly because what you say about yourself in your bio and your display image will reflect a huge amount about your business or organisation when people are looking to potentially follow you.
A well-crafted profile suggests you’re on the ball and proud of your image as a business. Make sure you also fill out all the details about you or your business, getting all your links and telephone numbers correct first time – if someone clicks through to your site from social media, you need to make sure it’s going to take them to the right place!
We also find it’s so important to be human online too! Coming across as a faceless corporate isn’t going to resonate well with many followers. Make sure you get your personality across to people on social media, it’s a sure way to really stand out!
Schedule, Schedule...and yes you guessed it.. Schedule!
One of the key things for success on social media is regular posting! Especially with a platform like Instagram where it’s so heavily influenced by the algorithm – often you need to be posting regularly to gain any kind of traction. If there’s a common theme between the biggest brands on social media, it’s that they post on a consistent basis.
But posting every day when you have a million other things to do can be impossible. So at KM, we really advocate scheduling your tweets ahead. We’d recommend programs like TweetDeck, Buffer and Hootsuite to help you schedule all your posts in – they are easy apps to use and mean you can dedicate a chunk of time to sourcing content and images, and scheduling them in to go out at a later date (when you’re busy off doing something else).
3 – 4 posts each week on your main channels is a great way to start and worth the effort to see results.
Scheduling posts is of course a great way to stay organised and ensure regular content. But don’t forget about reactive posts too! Sometimes there may a piece of news that breaks that’s really relevant to your industry, or someone will do something on social media that you could comment on.
It’s great to make sure you post reactive content sometimes, along with scheduled tweets, so that your followers can know what you’re getting up to and you can address things that sometimes can’t be predicted or scheduled in!
There might be a hashtag that starts trending without warning, so you want to make sure you’re on the case – it’s always worth checking your social channels daily, just to make sure you aren’t missing anything.
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